Founded in 1984, the Sterling Group is a pioneer in the distribution of premium and luxury eyewear brands in India. The strength of the group lies in its superior distribution support and extensive presence across India.

The Sterling Group has been instrumental in bringing the best and the latest designs from international eyewear brands to India. Globally respected brands like Luxottica, Vogue, Giorgio Armani, Emporio Armani, D&G and Salvatore Ferregamo, which are now being distributed by their respective companies, were infact first brought into the country by none other than the Sterling Group.

Currently, Sterling along with its sister concern Skylark, manages the distribution of international brands such as Tod's, Roberto Cavalli, Tom Ford, Emilio Pucci, Fendi, Calvin Klein, Just Cavalli, Kenneth Cole, CK, Tommy Hilfiger, French Connection, FCUK, LeeCooper, Spykar and Disney, and popular brands like Sterling, Scott, Sprint, Spencer, Sorrento & PoloClub .